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When they say less is more, they’re probably referring to minimalism. You might think minimalist web design is just about reducing a design, but it’s an entire mindset and attitude toward how you approach your creative work.

Think about it like this: If you’re trying to reach a mountain top, you need to be as light as possible. At the top, when it’s just you and your necessary gadgets, you’ll get the most space and the clearest view of the world. Minimalism helps you survive the journey with the fewe
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st resources so you get the best experience.

That’s the core of minimalism.

In the web design world, minimalism is all about creating seamless user experiences without extraneous design elements that add distraction. Minimalism can make your website look smart, intelligent, modern, effortless and capable of achieving much more with less. When distraction goes down, action, engagement and conversion goes way up.

Minimalism doesn’t apply to just one aspect of your website. It means maximizing whatever you have. This article explores all of the components of minimalist web design and how to distinguish between good and bad minimalism. Read on!

The 4 essentials of minimalist web design

A minimal web design takes the essential design elements and builds them around a lot of white (or any single color) space. Using these elements, designers strip away layers and layers of clutter to create balance that is not only pleasing to the eye, but also delivers a message.

1. Negative space
By Mila Jones CannUsing negative space correctly is the difference between a perfect and overwhelming design. Sometimes space is used as the background for layout elements, or it may purposefully guide attention to a specific message or call-to-action.

For example, the Google homepage is a classic example of space done right:

Via GoogleSpace also helps to balance the other elements in a design so each one feels like it has its own proper place. For example, the minimalist ‘We Ain’t Plastic’ website uses a lot of space with just a single design element in the middle—simple but striking.

Via We Aint PlasticBeyond just creating a sense of direction and balance, space improves comprehension and readability. For instance, readers find short, separate text blocks more appealing than lengthy ones without space. Space gives users a better experience without tiring their eyes.

2. Visuals
Big, bold and contrasting visuals sets the stage for an effective minimalist web design. Visuals include all of the images, videos, and even typography that build a first impression of your site.

By Muller AlexanderGoogle reported that users form their opinions about a website within 17 milliseconds. The key findings reveal that the simpler the visuals, the more they appeal to the users. In fact, first impressions created by visuals dominate usability. For minimalist websites, striking, high-quality, original visuals create that pull. 

Via SquarespaceSquareSpace nails effective visuals. Here, strong visuals are the only significant design element. From text boxes to the navigation bar, everything else contrasts with the visuals to draw the users’ eyes to the neat “white” CTAs.

Unique visuals breathe life to your website design, and they can even be used in the background as white/negative space too. Use them to enhance the site’s appearance, draw focus, build accessibility and increase usability.

3. Typography
In minimalism, bold headline fonts paired with smaller, legible body text makes a huge impact. When users visit a website, they want to learn what it’s all about. Typography adds a layer of life and meaning to your dynamic visuals and white space.

By Mike BarnesLike all design elements, typography has a language all its own: Style, size, spacing and other attributes give every font a specific personality.

Via By Association OnlyThis homepage says it all in just a few words. The message and the minimalism work perfectly together. Everything’s on-point here.

Here’s another example of how bold typography with minimal design elements can make a solid impact. This site has gone big with type and does a great job of visually expressing the designer’s creative approach.

Via Patrick DavidApart from being so attention-grabbing, great typography also makes navigation and comprehension easier. Choosing the right fonts can improve readability by creating a clear hierarchy of your messaging, which helps the user enjoy their experience.

4. Colors
Minimalist web design employs a wide spectrum of colors—from neutrals and pastels to primaries and neons—which connects all the design elements together to create a seamless visual experience. Color also evokes emotion and helps both your design and copy engage with users on a deeper, visceral level.

By IntudioSet against a textured sandy background, Progressive Punctuation creates an ideal minimalistic color combo with deep Prussian blue. The dark text contrasts with the neutral background, which guides the user to the important elements on the site.

Via Progressive PunctuationBOUGUESSA makes a modish statement with a neutral color scheme: a model in rich brown and black paired with subtle, cream curtains delivers a sense of fashion and elegance.

Via BouguessaIn both examples, the color scheme creates a pleasing and inviting user-experience. Subconsciously, users absorb the emotional vibe of the brand and connect personally with the website.

Be a minimalism master!

To find success with your minimalist web design, you’ll need sharp vision, an open mind, and the courage to take up the journey from clutter to no-clutter. But the final result is worth it. Minimalism strips your brand down to its essence so potential customers can meet you and engage with you with nothing in their way.

Need an amazing minimalist web design?

Work with our talented designers to make it happen.

Get a web design

About the author
Ayesha Ambreen is a Creative Content Strategist, a Blogger and Art Director. Best known for her creative visuals and viral content ideas, Ayesha’s work has been featured on Entrepreneur.com, HubSpot, Smashing Magazine, LifeHacker, SlideShare and more. A writer by day and a reader by night, Ayesha loves to explore new realms of creativity and content through her work.

The post The 4 essentials of minimalist web design appeared first on 99designs.

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Inside Higher Ed held our third annual Halloween contest last week, inviting academics working in costume to post photos to social media. You can see the many great entries at #IHEhalloween.

Our judges had a difficult task. And the prize (chocolate) makes the decision an important one. The winners come from Cowley College. And the runner-up is from Kalamazoo College (which won last year).

Congrats to all who entered.

What a day at "The Office" @CowleyCollege #HappyHalloween #IHEhalloween #Whataday pic.twitter.com/HuHbaUrP
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— Shelby (@skhuddle) October 31, 2019

For your consideration #IHEHalloween pic.twitter.com/uM7IohVHhp

— Kalamazoo Chemistry (@kzoochem) October 31, 2019

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The University of Arizona's president took a DNA test, and it turns out he's 100 percent apologetic about past remarks.

Robert Robbins has apologized after he told a group of Native American students he had taken a DNA test similar to the one taken by Elizabeth Warren, reports Arizona Central.

Indigenous students from the organization Voices of Indigenous Concerns in Education (VOICE) demanded an apology from Robbins after he made comments about his heritage that the students found off
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ensive. The group wrote an open letter calling out the president's actions.

In the letter, they describe how Robbins unexpectedly attended a Native Students Outreach, Access and Resiliency (SOAR) class where he said he had taken a DNA test "to prove his Cherokee ancestry" and wanted to take a second test after the first one returned negative, citing his "very high cheekbones."

VOICE shared the letter on their Facebook and Instagram pages.

Twelve days after the incident, two Native students attended Robbins's office hours to explain how those comments had offended the students. At that meeting Robbins apologized, however, his office did not respond to follow-ups from the students requesting to schedule a time when Robbins could apologize to the class, as the president had expressed to the students his desire to do so. UA did publish an official apology from Robbins following the Facebook post from VOICE.

The letter noted that UA is a land-grant institution on ancestral grounds of Native tribes. It called for Robbins to apologize to the SOAR class in person, stronger collaboration between the university and its community, the creation of a new position on the president's leadership team that would reflect interests and voices of the tribal communities, the president to include more diverse individuals on his leadership team,and Robbins's support for the growth and sustainability of Native programs on campus.

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Here at The Verge, we’ve already established our button bona fides. We’ve got a Button of the Month column and a podcast called Why’d You Push That Button?. We track button development, we mourn their passing into oblivion, and we write ballads to the weirdest buttons that humans have invented.

So it really stings when buttons screw us over.

Exhibit A: the elevator buttons in our building work... some of the time. They seem to ignore about half the people who press them, which can lead
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to frustrated pileups in the elevators on busy mornings. I’ve been passively observing the situation for weeks, and have watched my building-mates get in arguments with each other, swap conspiracy theories about how the system works, and angrily beat the...

Continue reading…

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Inside Higher Ed is pleased to announce the launch of our Insider Membership Program. The Insider program offers professional development resources, opportunities to connect with Inside Higher Ed leadership and readers, early access to publications, and discounts on products and events.

You can find more information about the program here.

The Insider membership program is intended to offer a more in-depth and personalized Inside Higher Ed experience for those who choose to join. The new program does not affect reader access to Inside Highe
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r Ed’s daily news or opinion pieces, including our Daily News Update email. Making daily higher education news and careers accessible to all remains at the core of our mission.

To learn more and join, visit https://www.insidehighered.com/membership.

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‘I’d use them in class,’ says Izzy Jones, a London-based vice-principal, while marveling at their range and ingenuity
There is a long-held stereotype that teenagers spend a lot of time online, uninterested in real life events.
People who say that clearly haven’t seen them on TikTok, where they are engaging in the unexpected: teaching history lessons.
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| By Beth Manar, Senior Content Developer, Gale | In today’s fast-paced social media news cycle, images of celebrities, government officials, and even ordinary citizens become fodder for viral memes that can travel the globe within hours of their creation. However, many times these images are taken completely out of their original context to make ... Read moreRead more: blog.gale.com
American University emailed a lengthy statement to the campus Tuesday responding to recent media coverage and public criticism over the forced removal of an African-American student from her university-managed apartment.

The incident, which occurred in late September, was not widely publicized until a video of the student's removal by six university police officers went viral on social media. Students staged a&n
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bsp;protest on campus last week over the removal and suspension of Gianna Wheeler. The protest was covered by various news outlets to whom the university provided very little information about why the visibly upset student, was carried out of her apartment by the arms and legs by the police officers.

Last week, a university spokesperson issued a written statement that said only that university police went to the apartment and that there was more about what happened than was apparent in the video. But Wheeler's friends said the police went to her apartment for what was supposed to be a wellness check.    

The new email sent out Tuesday reiterated the university's earlier position that the video was not the entire story, and that AU is unable to comment on certain aspects of the incident due to privacy laws. The statement also provided broader but still limited context for the university's actions -- and also defended them.     

"A recent emergency response involving a student at the off-campus Frequency Apartments leased by American University was captured in a 30-second video and posted to social media," the email said. "The emergency response in this situation involved hours of intervention and de-escalation engagements before what was seen on the video. Concerns about the video and a subsequent campus protest have led to questions from our community and beyond about American University’s commitment to Black students and the role and procedures of the AU Police Department (AUPD) in responding to emergencies or crisis situations."

The email detailed standard campus police and safety policies and procedures, and provided assurances that they were followed. The statement also restated the university's commitment to ensuring that students of color feel welcomed and safe on campus.  

"We take the concerns about these complicated situations seriously, especially given our national climate and the lived experiences of communities of color and other marginalized communities across this country," the statement continued. "It is understandable that, absent critical details not available in a short video, the public and media representation of these events can be disturbing. First and foremost, we want to clearly state that American University remains deeply committed to the dignity, privacy and well-being of our students, which are hallmarks of our inclusive excellence journey. We also want to discuss how American University addresses emergency situations."

The email was signed by Fanta Aw, vice president of campus life, and Doug Kudravetz, a vice president who oversees university police and is also in charge of risk management, among other responsibilities. 

"Times like these challenge us and sow seeds of doubt and frustration," the statement concluded. "However, we cannot and will not be diverted from our mission to build a community that is rooted in inclusive excellence and one in which students of all backgrounds can be safe and thrive as they pursue their education.  We have made some progress and we know we have much more work to do to ensure members of our community feel a sense of belonging and safety. In the days and weeks ahead, we will continue engaging members of the community, including student leaders, with a renewed commitment to enhance understanding of our safety and wellness approaches and protocols."

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