Help is at hand with all this. Knowing that the online business automatically needs only around a quarter of the costs of a normal business should clearly help them understand that the best prices will always be online. It's possible not to leave your house at all. Deals like BOGO (Buy One Get One), 100%cash-backs, deep discounts, and free home-delivery are availed only through online shopping in India! 4) Search Cost Reduction: Buyers can look for and find the product of their choice within seconds while shopping online against the long & tedious searches during physical shopping